| Difference | Business Writing | Academic Writing |
| Purpose | Business writing seeks to communicate work-related objectives and practices that helpachieve a business-related goal. | Academic writing conveys to the teacher /professor mastery of the subject and correctness of expression. |
| Clarity | In business writing, priority is placed on using plain, direct language so that the greatest degree of clarity is achieved for the highest number/current-students/career-services/career of people. | In academic writing, emphasis is placed on depth and complexity of ideas andevidence, written for an expert audience that expects dense prose. |
| Objectives | Business writing seeks understanding and agreement between parties and provides all information necessary for readers to take action, if action is required. | Academic writing done by students seeks to impress upon the evaluator that the student understands the concepts and has mastered information relevant to the subject. |
Clearly, when authoring a business document, you are taking on a higher degree of responsibility because of potential consequences, both positive and negative, that the writing can have. These consequences are particularly serious for the writer since the lifespan of whatever you write in the work place is potentially your entire career, compared to the duration of a course in school.
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How to Create Your Business Letter
These inherent differences between the two worlds of writing--business and academic--are also reflected in the steps successful writersfollow when creating real-world documents like business letters.
Analyze Audience
It's helpful to divide your audience into primary and secondary members. Your primary audience is those whom you are certain will read what you write. The secondary audience is those who may be likely to read it. Your task is to speak directly to the needs of the primary audience while keeping in mind this secondary audience: what they know about the topic and their possible attitudes.
Clarify Purpose
In order for your writing and its purpose to be clear for your audience, it must be twice as clear for you, the writer. Good businesswriters can provide sharp, succinct answers to the question, "What do I want my readers to know and/or do after reading what I write?" Write the answer down and filter all writing choicesthrough its prism.
Outline
Based on thecrystal clear idea ofwhatthe writing hopes to achieve, the outline representshowthe writer will achieve it by arranging information and instructions in the exact order the audience shouldencounter them for best effect.
Format
The formats for business and technical writingare well known and expected by your audience. These standard formats are usually (1) adhered to rigorously and (2) are modified by anyguidelines you have been givenby your organization.
Draft & Revise
The first draft is your first opportunity to combine all of the above. However, it should be far from your last. Gone are the days of "once and done" the night before the assignment is due. Especially important is building in some time for a draft to get cold before you revisit with fresh eyes.
Get Feedback
Never letyour audience be just the second set of eyes to see what you have written. In between yourself and your audience, insert a knowledgeable person who will act as a proxy for your audience and give you honest feedback.
Business Letter Styles
The two most common formats of business letters today are the full-block format and modified-block format. Note that the full-block format should be used only with letterhead. One variation on these two styles includesindenting paragraphs in the body section. As always, follow the style preferred by your organization unless there is a clear reason not to.